About Us

About Us
Follow your passion, and success will follow you

Our Story

Sharing Our Passion forPastry with the World

Hej.cake, created by two passionate bakers, brings 10 years of experience to the table. Our mission is simple: to craft delicious, healthy cakes made entirely by hand, with no preservatives. We use only the finest ingredients, including hand-cooked jams, fresh produce, and seasonal fruits.

Based in Singapore, Hej.cake is where each cake is a lovingly crafted gift. Explore our collection of handmade delights today!

Hej, I'm Hazel!

2014, at the age of 22, I graduated from Nanjing. Because my family has always opened shops for business, After graduating from University. My dream is to open stores all over the world.

In 2016, When i’m 24 years old, I have opened a shop in Nanjing and became a cake shop owner.

In 2020, When i’m 28 years old at Nanjing, I’m a Media Influencer and become a baking blogger.

In 2022, When i’m 30 years old at Hangzhou, I’m training to become a beloved caring teacher.

In 2024, When at the age of 32 i open a brand new shop in Singapore, called Hej cake.I love the greens and white clouds here in Singapore, The streets and people here are amazing, love the morning sun and the sunset.

From Our Oven to Your Table

From our custom cakes filled with fresh fruits or richhand-cooked jams and topped with seasonal fruit garnishes, our freshly baked creations will bring a wonderful start to your day. Pair your cake with a cup of rich artisanal coffee or a soothing cup of loose-leaf tea for a delightful day.

We understand that people now prefer a low-sugar, healthy lifestyle, so our entire range is specially crafted to suit modern tastes. We believe that everyone would enjoy the delicious offerings from our bakery : )

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Our Commitment

Quality

At hej.cake, every product is 100% handmade using premium ingredients, including fresh seasonal fruits and hand-cooked jams. With over 10 years of professional baking experience, we uphold strict standards in taste, texture, and presentation. Our recipes are crafted with no preservatives and reduced sugar to meet modern health-conscious expectations.

Accessibility

We offer a diverse range of Classic Cakes, Desserts, Handmade Pastries, and Cupcakes & Table Cakes to suit every occasion. Our flavor profiles are thoughtfully balanced to appeal to contemporary tastes without overwhelming sweetness. Based in Singapore, hej.cake provides an approachable luxury experience for everyday enjoyment and special celebrations alike.

Freshness

All products are baked in small batches to ensure optimal freshness and flavor integrity. We use seasonal fruits and prepare fillings in-house to maintain natural taste and quality. From our oven to your table, every cake is made to be enjoyed at its freshest moment.

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A Taste of Artisanal Baking

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